Santo Domingo, D.N.- El Día Internacional de la Mujer motivo a Banesco a poner en marcha una iniciativa que combina una gama de productos y servicios con una campaña de reconocimiento al emprendimiento femenino: “Contigo Mujer”.
La licenciada Linda Valette, Presidente Ejecutiva de la entidad bancaria, dijo que la iniciativa está inspirada en la relevancia que ha tomado la mujer en el desarrollo económico y social. “En marzo celebramos nuestro avance como género, y haber logrado mayores niveles de equidad en un país en el que, sin prisa y sin pausa, sorteamos obstáculos históricos que transformamos en oportunidades a base de esfuerzo en todas las facetas de la vida en las que nos desenvolvemos”.
Durante el mes de marzo, a través de varias historias ejemplares, “Contigo Mujer” reconoce a las que un día decidieron ser dueñas de su destino profesional desarrollando su propio negocio o contribuyendo con el bienestar social poniendo en marcha su propia obra benéfica.
“Contigo mujer” contiene una oferta, denominada “Momentito para ti”, que premia con un certificado de regalo a aquellas féminas que abran un producto de ahorro con Banesco el día 16 de marzo.
Por último, La iniciativa comprende también un paquete financiero “Plan Pyme Mujer”, que pasa a formar parte del portafolio de Banesco para apoyar a la mujer emprendedora durante todo el año. Incluye la cuenta corriente remunerada con un 3% de interés, préstamos con aprobación de 48 horas y tarjetas de crédito sin costo de emisión y con una tasa competitiva por financiamiento.
De acuerdo a los datos recabados por la entidad bancaria, el 64% de las personas que trabajan en Banesco Rep. Dom. son mujeres y un 56% de los cargos directivos también los ocupan ellas. “Son datos que me enorgullece resaltar y compartir. Han servido igualmente para impulsar el desarrollo de esta propuesta de valor que presentamos, enfocada en acompañar a la mujer a cumplir sus sueños, a luchar por su familia, a emprender y crecer, a innovar, a prosperar…. En el fondo, a dejar huella”, afirmó Linda Valette, Presidente Ejecutiva de la entidad.
Banesco Internacional
Banesco Internacional mantiene presencia en Venezuela, España, Estados Unidos, Panamá, Puerto Rico, República Dominicana, Colombia, Argentina, Curazao, México, Suiza, Alemania, Portugal, Reino Unido y Francia. Se enfoca en tres grandes sectores: banca, seguros y medios de pago. Cuenta con casi 9 millones de clientes, un total de 1.190 sucursales y más de 20 mil empleados.
Según el ranking de instituciones especializadas, se ubica en el puesto 62 en América, el 65 en Europa y el noveno en España, y está entre los primeros tres grupos financieros más importantes de capital privado latinoamericano.
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