CDMX, MÉXICO (29 de junio de 2021).- Los negocios viven un proceso de transformación nunca antes visto. La forma de alcanzar el éxito y desarrollo ya no dependen exclusivamente de las personas, de la experiencia, de la suerte y de factores externos como la intuición.
Hoy la modernización de los modelos de negocio va de la mano con una toma de decisiones basada en datos, transformando la información disponible en inteligencia predictiva gracias a la analítica.
Para profundizar en estos conceptos, SAS Latinoamérica anuncia su nuevo podcast “Decisión Digital: analítica y negocios”, una iniciativa que busca abordar de forma didáctica y atractiva, la relación del éxito con los negocios y la analítica.
“Con Decisión Digital buscamos seguir acercando la analítica a las personas. Hoy vivimos y respiramos analíticamente, sin darnos cuenta. Con este podcast, una poderosa herramienta sonora, daremos a conocer las bondades del análisis de datos, abordaremos el big data, el poder de la inteligencia artificial y el machine learning, explicando cómo crear valor en la era del conocimiento analítico digital”, expresa Gloria Cabero, Directora de Marketing en SAS México, Centroamérica y Caribe.
Los negocios de hoy tienen la oportunidad de sostenerse en una estrategia digital, reduciendo errores, teniendo un mayor control de los riesgos y, sobre todo, obtener un mayor y mejor conocimiento de los clientes y productos, ayudando a mejorar las experiencias y niveles de satisfacción.
“Hay que seguir concientizando que la analítica incrementa de forma asertiva el negocio y reduce errores a través de la predictibilidad, ayudando a generar modelos robustos y avanzando, mejorando la productividad. Y un podcast es una excelente manera de acercar y traspasar el conocimiento”, detalla Cabero.
Los distintos episodios de este podcast permiten inspirar a través de la experiencia, comprendiendo los beneficios de la analítica, la ciencia de datos, el big data y la Inteligencia Artificial en las organizaciones. Decisión Digital es un podcast en español, conducido por Elizabeth Bautista, Gerente de Contenido y Comunicaciones para el Norte de Latinoamérica y US SMB & TMT. De forma paralela, contaremos con el mismo contenido conducido en portugués por Thais Cerioni, Head de Marketing y Comunicación en SAS Brasil.
De esta forma, la primera temporada será un recorrido de episodios de la relevancia de la analítica en las principales industrias, tales como banca, seguros, retail, telco y manufactura. El propósito es conocer quincenalmente en detalle sobre las tecnologías que envuelven nuestro día a día, tomar mejores decisiones y hacer crecer los negocios está al alcance de tus manos, a tan solo un clic de distancia.
Ingresa en www.decisiondigitalsas.com o escanea el siguiente QR y disfruta de todos los episodios de Decisión Digital.
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