El recuerdo publicitario asegurador confirma su recuperación

Desde finales de 2019 se observa un aumento del número de consumidores que recuerda publicidad aseguradora, situándose este indicador en el 91%, resultado que no se alcanzaba desde 2017.

Sin embargo, a los individuos cada vez les resulta más complicado recordar de manera espontánea marcas aseguradoras por sus campañas publicitarias, posicionándose el número medio de entidades mencionadas en 3’7 desde hace un año.

27 thoughts on “El recuerdo publicitario asegurador confirma su recuperación

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