Santo Domingo, R.D. Junio 21, 2021.- EXACTA, un innovador servicio a nivel internacional en la medición de audiencia televisiva llega al mercado dominicano, brindando información clave en tiempo real, proveyéndoles a sus usuarios una inteligencia de mercado extraordinaria.
EXACTA brindará en lo adelante la data oficial de audiencia en la República Dominicana, utilizando tecnologías de vanguardia como People Meter Digital, un programa de reconocimiento de audio de primer nivel con tasas de reconocimiento sobre el 98% y con la más alta sensibilidad e inmunidad frente a interferencias. Esta tecnología utiliza una herramienta para gestión remota que colecta datos vía redes celulares en tiempo real.
De igual manera, contarán con una herramienta para análisis de datos de audiencia que incluye todas las funcionalidades de la industria, totalmente configurable, accesible en forma remota y de respuesta ultra rápida. El Software Cronos, el más avanzado software de análisis de audiencias actualmente en América latina, desarrollado por el equipo de desarrollo de Exacta.
“En EXACTA utilizamos una tecnología de última generación para la recolección y procesamiento de la información. Nos apoyamos en los métodos científicos que provee la estadística matemática para las estimaciones de los indicadores de mercado, y sobre todo ponemos a disposición de nuestros clientes la experiencia de largos años para construir la mejor herramienta, acorde a las nuevas realidades”, expresó Mariano Pola CEO para Latinoamérica del grupo Exacta.
“Nuestra misión es entregar información consistente y segura para la correcta toma de decisiones. Nuestro objetivo es estar a la vanguardia en la investigación y desarrollo de nuevas tecnologías, y aportar valiosa inteligencia de mercado para nuestros clientes a un precio competitivo”, agregó Pola.
El ejecutivo sostuvo además que “una de las innovaciones que trae exacta a la República Dominicana es un aumento de la muestra de panel de un 33% sobre la actual medición que se realiza en el país, lo que permite que tengamos una mejor medición ante el crecimiento poblacional del país y permite una mejor recolección de data y estadística de la audiencia” puntualizó.
La empresa EXACTA, de origen chileno fue establecida hace más de una década, ampliándose a mercados de Guatemala y Centroamérica, cuenta con un experimentado grupo de profesionales creadores de su propia plataforma tecnológica, lo que les permite entregar un producto accesible, altamente calificado y sin depender de terceros a nivel regional.
Otros servicios que EXACTA ofrece
En adición a los servicios de medición de audiencias televisas, EXACTA cuenta con la tecnología de medir audiencias de video emitidos en todos los formatos, visionados en cualquier tipo de dispositivo como celulares y televisores inteligentes, tabletas, computadoras, entre otros. Además está ofreciendo actualmente medición de rating de OTT, es decir Netflix , Amazon Prime , Hulu , YouTube y otras plataformas de video streaming.
Dentro del grupo de medios que ya han contratados los servicios de EXACTA en la República Dominicana, se encuentran Grupo Corripio, Omnmedia, Multimedios El Caribe, Grupo Medrano, Grupo López, RCC Media, Grupo Telemicro y Grupo SIN
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