Ecuador, 20 de enero de 2021.- Después del pico más alto de la cuarentena, el fútbol ecuatoriano regresó pero sin hinchada. A nivel global, los hinchas tenían prohibido entrar a los estadios. Pero Pilsener, la cerveza más vendida en Ecuador, y la marca oficial del campeonato ecuatoriano de fútbol -LigaPro-, supo desde siempre que alentar desde casa no es lo mismo que estar en el estadio, ni para los hinchas ni para sus equipos.
Haciendo uso del ingenio, y teniendo en cuenta que la mayoría de los estadios ecuatorianos están rodeados por edificios en altura -desde los cuáles se alcanza a ver perfectamente la cancha- la marca, de la mano de su agencia Paradais DDB, decidió intervenir las terrazas de varias torres de departamentos, armando palcos con estupendas vistas a los partidos para que los hinchas pudieran volver a ver y alentar a sus equipos en vivo y así revivir la experiencia de regresar a los estadios.
De este modo nació “The Stand(Out)”, una acción llevada a cabo por Cerveza Pilsener e ideada y ejecutada por Paradais DDB, con varias intervenciones manteniendo todos los controles de bioseguridad, que se repitieron en distintos estadios del país. Mediante estas ejecuciones se logró llevar hinchas a numerosos partidos de la copa: Macará vs. Liga de Quito en el Estadio Bellavista de Ambato; Dep. Cuenca vs. Emelec en Estadio Serrano Aguilar en Cuenca; y el Orense vs. El Nacional en el Estadio 9 de Mayo en Machala, entre otros.
“Esta es una acción que nos alegra especialmente haber podido llevar a cabo en un año tan complicado como el que nos tocó vivir. Así fue como Pilsener logró que un grupo de fanáticos pudieran volver a disfrutar del fútbol en vivo, viviendo una experiencia inolvidable y segura”, comenta Agustín Febres-Cordero, Director General Creativo de Paradais DDB.
Ficha Técnica
Cliente: Cerveza Pilsener
Acción: The Stand(Out)
Director General Creativo: Agustín Febres Cordero
Director de Planning: Ricardo Medina
Creativos: José Serrano – José Reinoso – Roberto Concha – Gabriela Ortiz
Directores de Arte: Michelle Mite – Christian Contreras
Community Manager: Renato del Salto
Ejecutiva de Cuentas: Amada Mancero
Productor Ejecutivo: Cesar Knezevic
Productora: Filmeikers
Responsable por el Cliente:César Centeno – Camila Almedia
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