Las pequeñas y medianas empresas ya no son solo actores económicos de pequeña escala, sino que son agentes de cambios estructurales que contribuyen a mejorar la productividad y la distribución de ingresos de las economías. En la mayor parte de países de América Latina, las pymes representan un alto porcentaje del tejido empresarial en diversos sectores productivos y es por eso que se hace necesario que los emprendedores y líderes de reflexionen sobre el aporte que realiza su labor empresarial a la sociedad.
Aunque la sostenibilidad todavía se presenta como un gran desafío para las pequeñas y medianas empresas, los avances son cada vez más notorios. Actualmente, 4 de cada 10 emprendedores en Ecuador y Colombia cree que la mejor estrategia es invertir recursos en su negocio para obtener ventajas competitivas, según detalla la séptima edición de la encuesta Visión Pymes realizada por Brother International Corporation[1]. Este indicador es importante porque, pese al complejo entorno del 2020 y 2021, las pymes, aunque en menor medida comparado con años anteriores, se mantienen optimistas en términos de inversión.
La sostenibilidad en los negocios no solo está vinculada a la conservación ambiental, también es importante considerar la reducción de las brechas de género, la inclusión social, la digitalización y el desarrollo de modelos de trabajo alternativos, aspectos donde las pymes registran grandes avances.
A continuación, compartimos testimonios de expertos sobre la importancia de apostar por un negocio sostenible y consejos sobre cómo potenciar este enfoque en las pequeñas y medianas empresas.
Una empresa verde si es rentable: Ante los cambios climáticos que atraviesa el planeta, es importante que las empresas tomen consciencia del impacto que tienen sus actividades en el ambiente. Muchas pymes postergan este tema, debido a que creen que sus ganancias se verán afectadas si promueven prácticas eco-amigables. “Para muchas pymes, el cuidado ambiental puede resultar menos relevante que su supervivencia, sin embargo, al mirar a futuro los líderes de negocios y emprendedores pueden tomar decisiones que no sólo se basen en su rentabilidad económica, sino que también generen un cambio significativo”, señala Caty Di Maggio, vicepresidente Regional Ventas y Mercadeo para América Latina de Brother International Corporation. La ejecutiva comenta, además, que las prácticas de responsabilidad ambiental como la reducción de la huella de carbono, son más comunes en las grandes empresas por su tamaño y recursos. Las pymes también pueden promover acciones similares, como el reciclaje de equipos tecnológicos. A comienzos de 2020, el 81% de este segmento de empresas en la región afirmaron haber optado por reciclar o donar equipos viejos u obsoletos, según detalla la sexta edición de la encuesta Visión Pymes[2].
El liderazgo empresarial se transforma: Con el enfoque de sostenibilidad, una empresa pasa de la gestión del día a día a enfocarse en construir metas y lograr resultados con proyección a futuro, como la reducción de la brecha de género. La implementación de políticas, alineadas a establecer equidad laboral, representa un cambio en la forma de dirigir un negocio. Para empresarias como Astrid Encarnación*, fundadora de Ases Services, una firma de servicios dedicada a la organización y desarrollo estratégico de empresas y profesionales, con asiento en República Dominicana, “este cambio invita a los emprendedores a promover medidas como la distribución equitativa de la dirección de las diferentes áreas entre hombres y mujeres, para aprovechar las ventajas del liderazgo y visión femeninas en favor del negocio”. Algunas de estas medidas ya se pueden evidenciar en las pymes. Por ejemplo, en 2020, alrededor de 4 de cada 10 negocios estaban liderados por mujeres, con Colombia a la cabeza de esta nueva tendencia en la región, según el estudio Visión Pymes.
Las iniciativas de impacto son una alternativa: Potenciar la sostenibilidad de un negocio, no solo es un desafío puertas adentro, sino también afuera de la organización. Para lograr un verdadero cambio, es importante que el público conozca lo que una empresa está haciendo. Las pymes, en este sentido, tienen un papel crucial para inspirar a otros debido a su contacto directo con comunidades locales. Alejandro Carbonell *, CEO y cofundador de Tutorez, una plataforma de educación en línea con sede en Panamá, menciona que “es crucial que los negocios participen en espacios no solo de reflexión empresarial, como foros, coloquios y webinars, sino de acción, como capacitaciones y proyectos que beneficien a una comunidad cercana”. Carbonell señala que esto no solo generará un impacto positivo, sino que además posicionará la filosofía de un negocio y mejorará la reputación empresarial, un aspecto que es valioso en la actualidad, donde los clientes sintonizan con una marca o servicio en función de los valores que transmite.
Hoy en día, la sostenibilidad es un criterio necesario para hacer negocios. Pero su interpretación supera lo relativo al medio ambiente y atraviesa la mayor parte de ejes empresariales. En este camino, los emprendedores y líderes empresariales tienen la oportunidad de explorar alternativas y modificar sus operaciones, para inspirar una transformación significativa en la sociedad.
*Panelistas de Brother International Corporation. Este grupo de exitosos emprendedores trabaja al lado de Brother International Corporation brindando una visión local del emprendimiento en la región.
Acerca de Brother International Corporation
Brother es un proveedor líder en soluciones de tecnología para equipos de oficina y manejo de documentos. Su línea incluye una distinguida gama de impresoras multifuncionales a color y blanco y negro, escáneres, etiquetadoras y dispositivos con tecnologías móviles y en la nube. La línea de etiquetadoras P-touch de Brother presenta cintas laminadas y especializadas junto con lazos imprimibles. Las impresoras de Brother, reconocidas como las mejores en la industria, han recibido importantes galardones, a escala mundial. La filosofía de Brother International Corporation «At Your Side» (A su lado) refleja su compromiso con la calidad de sus productos, servicio al cliente y alianzas colaborativas. Fundada en 1954 y con sede en Bridgewater, Nueva Jersey, Brother International Corporation comercializa productos para empresas, oficinas en casa, electrodomésticos y productos industriales con diseño e ingeniería japonesa. Para más información sobre Brother en Latinoamérica, visite https://latinamerica.brother.com.
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