Santo Domingo.- Volkswagen, líder en ventas de vehículos alemanes y ejecutivos de Almacenes León, empresa distribuidora de Aceites Wesson, realizaron un encuentro en el Showroom Volkswagen de Cabrera Motors para dar a conocer los detalles de su promoción, “El mes más Weno”.
La mecánica de la promoción es que el cliente que compre cualquiera de los tamaños de Wesson participantes buscando luego debajo de las tapas y allí encontrará el premio impreso al dorso, siendo el premio principal un Volkswagen Bettle Coupe año 2015, y entre los premios secundarios podrían ganarse 4 Premios del “el Mes más WENO” para un solo ganador, compuesto por: un fin de semana para dos en el hotel Breathless Punta Cana, certificados de cenas en los restaurantes Pat e’ Palo, Laurel, Milah y Boca Marina, 8 entradas para el Palacio del Cine, entre otros. Uno de los obsequios secundarios y el vehículo tendrá entrega formal en el programa Divertido con Jochy.
Alex Yaryura, miembro del Comité de Marketing Volkswagen para Latinoamérica y Gerente de Mercadeo de Avelino Abreu, explicó que esta promoción hace mucho sentido para la marca alemana ya que permite posicionar la marca en canales de distribución de consumo masivo pero de una forma propicia, acercándose a los exigentes y selectos consumidores de Wesson, el aceite mas premium de todo el mercado.
Como premio principal, se ofertara el nuevo Volkswagen Beetle AKA Cepillo, el automóvil de “culto”, como es considerado por muchos, que ahora luce una figura estilizada y atlética. Además incluye los accesorios más modernos disponibles en el mercado, luces Bi Xenon, asientos y guía deportivo en piel, techo panorámico Sunroof y Bluetooth.
Este Beetle Sport entra en la categoría de Deportivo gracias a todos los avances del siglo XXI y el aspecto de líneas curvas en su diseño que lo caracteriza. Su estilizada forma que se inspira en el “cepillo” mundialmente conocido, trae consigo un motor de 2.5 CC, está dotado con el motor cuatro cilindros de 2.5 litros, 170 HP y sistema Tiptronic – Paddle Shifter de 6 velocidades. Además su programa electrónico de estabilización (ESP), la alarma antirrobo con inmovilizador electrónico y las barras protectoras en las cuatros puertas lo posicionan en la categoría de Auto Seguro.
Historia
Desde 1968 a 2005, un modelo de color blanco y con el número 53 de bandas azul, rojo y blanco, de nombre Herbie, llevó el protagonismo en la serie de películas llamadas “The Love Bug”. En los Transformers, el famoso es Bumblebee, fue un Cepillo de color amarillo.
El emblemático vehículo ha aparecido en inmensidad de películas de todo el mundo, cabe mencionar Stanley Kubrick lo utilizó en su película “The Shining”. También, Kevin Bacon lo utilizaba como su carro en “Footloose”, donde interpretaba a un joven subversivo que se impuso a las reglas de un pueblo norteamericano. Varios videojuegos lo han contenido, el Beetle Crazy Cup de Atari, donde este mismo y algunas de sus variedades son los protagonistas.
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